Challenge
Putting together a gift hamper meant going from shop to shop, with no easy way to customise the box or know when it would arrive.
Approach
Designed curated entry points by relationship and occasion to narrow the catalogue quickly, integrated secure payment directly into the platform, and built order tracking in from the start.
Results
Buyers go from picking items to a paid, trackable order in a few minutes, with less checkout drop-off and no follow-up calls to find out where an order is.
